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Master’s programme Digital Marketing

Content and focus of the degree programme:

This study programme is only available in German.


This program focuses on developing skills in digital marketing management, media, and the latest communication technologies. Students learn to create user-centered, cross-media content, with generative AI playing a key role. Hands-on projects and personalized electives prepare graduates for leadership positions in the marketing and communications industry. The blend of subject matter expertise, social skills, and project management skills makes them highly sought-after experts in the digital world.

Higher education institution:
FH Kufstein Tirol Bildungs GmbH
Group of fields of study:
Humanities, Engineering Sciences, Social and Economic Sciences
Degree programme:
Digital Marketing
Type:
Master’s programme
Academic degree:
Master of Arts in Business, MA
Duration:
4 Semester / 120 ECTS

Contact & information materials:

URL student information:
https://www.fh-kufstein.ac.at/en/master/digital-marketing-ft
Download curriculum:
https://www.fh-kufstein.ac.at/en/master/digital-marketing-ft

Further information:

Languages of instruction:
Deutsch, Teilweise Englisch
Costs:
Student Union fee: EUR 24,70
Tuition fee: EUR 363,36 / Semester (Detailed information)
Stay abroad:
Compulsory
Type of higher education institution:
University of Applied Sciences
Location:
Kufstein
Curriculum:
published in the:
Extra-occupational:
Yes
Full-time:
Yes

Definition of the field of studies

Exams

Entrance examinations

Admission procedure

Supplementary examinations