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During their studies, students learn how platforms such as Instagram, TikTok and YouTube operate and how important topics such as sustainability and health can successfully compete for attention. Students learn how companies and NGOs can use strategic communication to leverage the advantages of digital media by sending content virally and using networks to spread their messages. Everyone who uses digital space leaves data traces behind. That is why there is an increasing need for experts who can interpret and analyse this data. During the course, students acquire the necessary skills to do so.
English language skills (B2) are a prerequisite for admission to the programme.
