Bachelor’s programme Business Administration and Psychology

Content and focus of the degree programme:

This study programme is only available in German.

Optimizing complex business processes, developing solutions for stakeholders and target groups, effectively managing and motivating employees, designing products, services, work and organizations for the future requires comprehensive knowledge and skills. The bachelor's degree program in Business Administration & Psychology starts exactly here and combines business know-how from current business life with psychological expertise, such as work and organizational psychology, market and consumer psychology, personality psychology and social psychology.