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This study programme is only available in German.
The bachelor's degree program in Sports, Culture & Event Management offers comprehensive education for creative and motivated individuals aiming to work in the dynamic fields of sports, culture, or events. The program combines in-depth theoretical and practical management knowledge with specialized skills tailored to these industries. It covers emerging trends such as digitalization, sustainability, and AI, as well as marketing, communication, and social considerations. Partnerships with companies and organizations provide students with valuable networking opportunities early in their studies.
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Admission procedure