Master’s programme Digital Marketing Management

Content and focus of the degree programme:

This study programme is only available in German.

The aim of the master’s programme in Digital Marketing Management is to combine the worlds of marketing and IT. The course contents of the 4-semester master‘s degree programme are aimed at those who are already enthusiastic about marketing. A further focus is on business management training with a strong emphasis on practical skills for the competence-oriented use of digital channels. The extra-occupational degree programme creates a deep understanding of digital transformation and data management. It shows the role that marketing plays in this change process. Moreover, the graduates will be prepared for leading positions in core areas of management and receive training in leadership-relevant social skills.