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The basis of this degree programme is in-depth knowledge of business management. Building on this understanding, fundamental skills in the fields of entrepreneurship and general management are also taught. The main aim of the programme is to prepare students for independent entrepreneurial activities or leadership roles in middle management. Programme content: 32 % Strategy, Market Orientation & Management, 25 % Management & Business Studies, 14 % International Skills, 13 % Social/Methodolodical Skills, 10 % Entrepreneurship, 6 % Business Projects / Practical Training
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