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This study programme is only available in German.
With the practice-oriented bachelor’s programme in Marketing & Sales the students will further develop their skills in digital and classical marketing and sales. Likewise, skills in digital media, sustainability and business administration as well as social skills will be perfected at university level. The following career fields are open to graduates after successfully completing their studies: marketing management, product and brand management, sales management and key account management, consumer and market research, digital marketing and media planning, customer relationship management.
