Master’s programme Strategic Marketing and Campaign Management

Content and focus of the degree programme:

This study programme is only available in German.

In the master’s programme in Strategic Marketing & Campaign Management the students will acquire a broad spectrum of relevant skills that will enable them to independently carry out strategic marketing agendas and to take on leadership tasks in market communication. This master's programme is carried out in close cooperation with national and international experts. Experts with long-standing experience in the individual disciplines teach the contents of the programme in a practical and comprehensible manner. The university’s own science labs and innovation lab also enable students to try out tools that are used in practice. The practical relevance is rounded off with leadership skills, which prepare the students in an ideal way for a management position in their field of specialisation.