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Master’s programme Marketing (E)

Content and focus of the degree programme:

Based on a relevant bachelor’s degree or equivalent first degree, the master's programme in Marketing provides the students with the necessary academic and practical skills and knowledge to develop strategic marketing plans in an ever-changing economic environment at national and international level and to implement these plans in marketing programmes. The students will learn the skills that are necessary to competently structure complex marketing problems and use high-performance analytical techniques and decision-making tools. Graduates will have acquired comprehensive skills to apply various theoretical-conceptual approaches and empirical methods to specialised areas of marketing.

Higher education institution:
Wirtschaftsuniversität Wien
Group of fields of study:
Social and Economic Sciences
Degree programme:
Marketing (E)
Type:
Master’s programme
Academic degree:
Master of Science, MSc
Duration:
4 Semester / 120 ECTS

Further information:

Languages of instruction:
English
Costs:
Student Union fee: EUR 22,70
Tuition fee - see Detailed information
Stay abroad:
Type of higher education institution:
University
Location:
Wien
Curriculum:
published in the:

Definition of the field of studies

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Exams

Entrance examinations

Admission procedure

Supplementary examinations