Master’s programme Marketing (E)

Content and focus of the degree programme:

Based on a relevant bachelor’s degree or equivalent first degree, the master's programme in Marketing provides the students with the necessary academic and practical skills and knowledge to develop strategic marketing plans in an ever-changing economic environment at national and international level and to implement these plans in marketing programmes. The students will learn the skills that are necessary to competently structure complex marketing problems and use high-performance analytical techniques and decision-making tools. Graduates will have acquired comprehensive skills to apply various theoretical-conceptual approaches and empirical methods to specialised areas of marketing.