Master’s programme Marketing and Branding (E)

Content and focus of the degree programme:

The master’s programme in Marketing and Branding is aimed at students who want to enhance their marketing and brand management skills in an international environment. In a critical reflection and application of this knowledge we also extensively take into account environment and culture, corporate strategy, digitisation, sustainability, responsibility and relevant future developments. The master's programme promotes openness, analytical thinking, creativity and reflexivity as a basis for developing management skills and enhancing social skills.