Master’s programme Product Marketing & Innovation Management

Content and focus of the degree programme:

From the creative process to market launch: nurturing ideas and bringing them to life. In the Brand Experience Marketing program, students learn how to support service and product innovations through precise communication and seamless brand experiences. Graduates can choose from the following career paths: innovation management, customer and user experience, brand (experience) management, marketing and communications management, design management, management consulting, and entrepreneurship.


Higher education institution:
Fachhochschule Wiener Neustadt GmbH
Group of fields of study:
Social and Economic Sciences
Degree programme:
Product Marketing & Innovation Management
Type:
Master’s programme
Academic degree:
Master of Arts in Business, MA
Duration:
4 Semester / 120 ECTS

Further information:

Languages of instruction:
German, Partly English
Costs:
Tuition fee - see Detailed information
Stay abroad:
Type of higher education institution:
Fachhochschule
Location:
Wieselburg
Curriculum:
published in the:
Extra-occupational:
Yes

Definition of the field of studies

Exams

Entrance examinations

Admission procedure


Supplementary examinations