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This study programme is only available in German.
This degree course focuses on the marketing of products and the management of projects. The course imparts economic basics as well as skills for the marketing of products: Marketing, product management, market communication and production & value creation. Moreover, the students will train project management over two semesters on real company assignments and present their final results to the decision-makers (managers, marketing managers) of these companies. Currently ten specialisation modules are available. The students have to choose three of them: - Food industry - Eco & environmental management - Biological & ecological consumer goods - Sustainable energy economy - Bioenergy engineering - Sports goods & sports fashion - Fashion & clothing - Wellness & healthcare - Toy market - E-commerce The course is complemented by applied management skills such as presentation, team organisation, conflict management and moderation. In the 4th semester the students have to do an internship. After graduation the students are entitled to apply for a certification as an internationally recognised project manager.
Admission procedure
