Bachelor’s programme Global Sales and Marketing (E)

Content and focus of the degree programme:

The world economy is becoming increasingly interconnected and the export industry requires highly qualified sales specialists. The degree programme in Global Sales and Marketing offers students a unique combination of subjects: b2b marketing, sales management, and intercultural management. Basic knowledge in technology guarantees that the prospective sales managers will be able to build bridges between customers and the production. Therefore great importance is attached to the development of social skills – complemented by three foreign languages (the medium of instruction is English), sales and leadership training.

Higher education institution:
FH OÖ Studienbetriebs GmbH
Group of fields of study:
Social and Economic Sciences
Degree programme:
Global Sales and Marketing (E)
Type:
Bachelor’s programme
Academic degree:
Bachelor of Arts in Business, BA
Duration:
6 Semester / 180 ECTS

Further information:

Languages of instruction:
English
Costs:
Student Union fee: EUR 24,70
Tuition fee: EUR 363,36 / Semester (Detailed information)
Stay abroad:
Compulsory
Type of higher education institution:
University of Applied Sciences
Location:
Steyr
Curriculum:
published in the:
Full-time:
Yes

Definition of the field of studies

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Exams

Entrance examinations

Test of the applicant’s potential and application procedure

Supplementary examinations