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This study programme is only available in German.
As digitization moves forward, managers who comprehend market trends and shifting consumer behavior, spot possibilities, and handle the complexity of global difficulties are in high demand. After completing the program, graduates will be able to lead the digital and analog implementation in marketing and sales in a sustainable manner by using both “classic” and “digital” tools to analyze the pertinent competitive environment of their company (customers, markets, competitors) in a data-driven manner.
Admission procedure
