Master’s programme Marketing (E)

Content and focus of the degree programme:

The master's programme in Marketing at the IMC Krems provides you with specialist knowledge and enables you to develop the skills and knowledge you need to work and communicate effectively as a marketing expert in Austria or abroad. You will learn how to plan, execute and evaluate marketing activities with a strong focus on business practice. Core topics include strategic and brand management, digital marketing, communication skills and market research.

Higher education institution:
IMC Krems University of Applied Sciences
Group of fields of study:
Social and Economic Sciences
Degree programme:
Marketing (E)
Type:
Master’s programme
Academic degree:
Master of Arts in Business, MA
Duration:
4 Semester / 120 ECTS

Contact & information materials:

URL student information:
https://www.fh-krems.ac.at/en/study/master/full-time/marketing
Download curriculum:
https://www.fh-krems.ac.at/en/study/master/full-time/marketing/#curriculum

Further information:

Languages of instruction:
English
Costs:
Student Union fee: EUR 24,70
Tuition fee: EUR 363,36 / Semester (Detailed information)
Stay abroad:
Recommended
Type of higher education institution:
University of Applied Sciences
Location:
Krems
Curriculum:
published in the:
Full-time:
Yes

Definition of the field of studies

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Exams

Entrance examinations

Admission procedure

Supplementary examinations