Bachelor’s programme Marketing & Communication Management

Content and focus of the degree programme:

This study programme is only available in German.

This programme provides thorough training, building on business fundamentals and offering in-depth expertise in marketing, media, and communication. By blending theory with practice, students are equipped to think both analytically and creatively. The programme emphasizes advertising psychology, brand management, content creation and the use of generative AI. Case studies, real-world projects, a semester abroad and an internship enhance practical knowledge and develop social skills. Graduates are ideally prepared for careers in marketing management, communications consulting, and brand management.