Master’s programme Consumer Research & Data Driven Marketing

Content and focus of the degree programme:

This study programme is only available in German.

This master's programme immerses students in the fascinating world of market research and data-driven marketing strategies. They learn how to better understand target groups through innovative research methods and sound data analysis in order to operate successfully in the market.

Higher education institution:: Fachhochschule Wiener Neustadt GmbH
Group of fields of study:: Humanities, Social and Economic Sciences

Degree programme:: Consumer Research & Data Driven Marketing
Type:: Master’s programme
Academic degree:: Master of Arts in Business, MA
Duration:: 4 Semester / 120 ECTS

Contact & information materials:

URL student information:: https://wieselburg.fhwn.ac.at/studiengang/master-consumer-research-data-driven-marketing
Download curriculum:: https://wieselburg.fhwn.ac.at/studiengang/master-consumer-research-data-driven-marketing#curriculum

Further information:

Languages of instruction:: German, Partly English
Costs:: Tuition fee - see Detailed information
Stay abroad:: Not compulsory
Type of higher education institution:: Fachhochschule
Location:: Wieselburg
Curriculum:: published in the:
Extra-occupational:: Yes

Entrance examinations

Admission procedure

Filter criteria

Master’s programme Consumer Research & Data Driven Marketing

Content and focus of the degree programme:

Contact & information materials:

Further information:

Definition of the field of studies

Exams

Entrance examinations

Supplementary examinations