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The globalization and digitalization of the world economy create interesting challenges and opportunities to work in the export sector and internationally operating companies. Austria’s export economy has succeeded in setting international, sustainable standards and solutions in many fields, notably industrial plants, machinery, technological goods and services. These global operations generate a great demand for suitably qualified sales and marketing personnel. The bachelor’s degree program Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.
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